Table of contents

  1. Clear description of who you are
  2. Simple and self-explanatory web address
  3. Simple navigation
  4. Visible contact information
  5. Customer references
  6. An obvious call to action
  7. SEO
  8. Fresh, quality content
  9. Friendly design
  10. Conclusion
  11. About us

It all starts with a website for your new business. This is the online business card of your company or organization and a lot needs to be considered to stand out from the competition. It's not just about design ideas.

There are many other elements besides the look of your website that help make it customer-friendly - not to mention inspire them to actually do business with you.

1. Clear description of who you are

Someone who comes across your website shouldn't have to do any research to find out what you do. This means clearly stating your name and summarizing your products or services right on the homepage.

Make it clear right away that your website is the one people were looking for.

2. Simple and self-explanatory web address

Your website should follow the KISS approach - keep it simple.

It should be easy for the user to enter the address in the browser. Above all, refrain from unnecessary hyphens and also numbers.

3. Easy navigation

Clear links to key pages and a site map are critical to guiding visitors to the information they are looking for.

Make sure your navigation is clear. You want to make it easy for your visitors to find what they are looking for or what they want to know.

4. Visible contact information

You don't want to lose a customer to a competitor just because you made it difficult for them to contact you. Not every online visitor has the patience to click through every page of your website to find the contact information.

You should also make sure that you offer multiple ways to contact you - phone, email, and a standard contact form are all good options.

5. Customer references

Honest words from existing customers help make your products or services more tangible to new customers. They help your potential customers build trust in you, especially if you are new.

6. Obvious call to action

Tell online visitors what you want them to do, with clear prompts. For example, if you want the customer to call you for a free quote, communicate that clearly.

Draw attention to your proposal - for example, by using special buttons or highlighting the text.

7. SEO

Your website isn't much use if no one can stumble across it. Familiarize yourself with SEO basics so that your website can be found better by search engines.

This means using the right keywords in your text, including lots of links, naming your page titles and URLs correctly, and working the magic of images and videos.

8. Fresh, high quality content

As described, your website is your online business card. It is the first impression a customer gets of you. You want to give them what they are looking for and give them a reason to come back. The visitor should get what they were looking for. Fresh content is a promising option here.

Fresh content is also a goldmine for SEO. You can keep your content from becoming stale (and also give your business some personality) by including a regularly updated blog or connecting with your social media feeds.

9. Friendly design

Ensure a friendly design and a consistent style, which also fits your company. Important content must catch the eye, for this we recommend above all:

  1. Use bullet points
  2. Short paragraphs and headings
  3. Highlight important words and phrases
  4. Simple colors
  5. No unnecessary animations, pup-ups, etc.


Follow these 9 steps and you'll be well on your way to creating a website that not only convinces your visitors, but also delights them. We advise most entrepreneurs to use an external expert who deals mainly with things like SEO, online positioning, digital marketing and UX design. Often, this not only saves time, but is also more efficient, as entrepreneurs can focus on their actual business.

About us

We have years of experience in serving founders and business owners and know what you need. That's why we can create a website for you that perfectly fits your particular business model.

Send us a request - we will be happy to help.

Written by Jakob Etzinger

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