Table of contents

  1. How and where do you start?
  2. Basic building blocks for building a successful sales force.
  3. About us

Congratulations - you have started a new business! You are embarking on a long, exciting and rewarding journey full of challenges and surprises. You can finally get started offering great products or services to your customers.

How and where do you start?

In this blog, we explain the first steps after startup to show you what stumbling blocks exist and how to overcome them.

In the early stages of building your business, the questions are endless. How do I make my product or service better known? What do i need first? Who should help me How Much Should I Spend? All of these uncertainties can be daunting, but there are simple solutions.

We have worked with a wide variety of companies over the last few years. These ranged from sustainable startups, to tech companies, to non-profits, and covered a variety of industries in the DACH region. Over time, we've discovered the perfect mix of marketing and sales to help new entrepreneurs grow successfully.

To make your dream come true, you need customers first and foremost. Therefore, the distribution of your products and services plays an enormously important role.

3 basic building blocks for building a successful sales force

You don't have to spend a fortune in the beginning. Instead, invest in measures with a high return, because it's enough to do a few important things right to be successful in the long run.

The three basic requirements for the successful start of your sales are:

  • Visual identity
  • Website
  • Digitales Marketing

These three measures help your potential customers to find you and to get an idea for themselves that you can be a serious provider and partner for them.

Visual identity

What is a visual identity? It's all about representing your company visually. At its simplest, it's a logo, but a strong visual identity goes a little further by setting the rules of your visual style. This includes fonts, illustration style, photography, and colors. When an experienced designer creates your visual identity, you come across as more professional and make a better impression on prospective clients.

A visual identity is part of your branding, which is a generic term but encompasses a lot more: from the look of your company, to the way you write, to the way you run your business. It takes time and money to build an established brand, which is why we recommend new ventures to start with the visual identity and grow from there.

Common mistake: not setting the scope correctly. New businesses often don't know how much to spend in the beginning. Make sure you don't spend too much while you're figuring out who you are. Rather, target your limited capital to get the most value.


What is a web presence? That seems like an easy question to answer, but there's more to consider than you think. It all starts with a website for your new business. This is the online business card of your company or organization. The website should be mobile friendly (responsive) and meet web standards. Keep it as simple and uncluttered as possible in the initial stages. Avoid unnecessary gimmicks.

Once you have your own website, start thinking about where your audience is already spending time online. For example, if your customers are on LinkedIn or Xing, make sure you have a strong presence on these social media.

Common mistake: not speaking to a real social selling expert. There are so many tools you can use to build your own web presence. Be careful though! The ability to put something online isn't the hardest part. The trick is rather to know what to put online and how to address the right target group.

Digital Marketing

What is digital marketing? It's any action you take online to increase your visibility and web presence. These measures include search engine optimization (SEO), search engine marketing (SEM), paid social advertising, and remarketing.

There are plenty of options for digital marketing these days. Costs and effectiveness vary, so having an expert on your side with years of experience in the field is a must.

Rookie mistake: Pulling the plug too soon. Fine-tuning your digital marketing takes time. The good news is that digital marketing is highly measurable and testable, so with the right partner and a little patience, the return on investment can be significant.

About us

Whether with the development of a digital strategy, network expansion or the concrete implementation of an online presence, we solve these challenges for you. With our individual solutions, we make your life easier. So you can win new customers, build sales channels and grow successfully.

Send us a request - we will be happy to help.

Written by Jakob Etzinger

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